According to Women’s Wear Daily, Abercrombie & Fitch — or A&F as the language-poor, text-addicted customers call it — is suing none other than Beyonce Knowles, or actually, her alter ego, Sasha Fierce. Seems Ms. Fierce has been offered her own fragrance through her deal with Coty Inc.

Two things I am compelled to point out: There’s no name yet for the fragrance that will be a part of Ms., Knowles commercial kingdom, so the threat to A&Fs own cologne, Fierce, looks pretty, uh, tame. And premature as all get out.

Now, let me unleash my violent hatred for Abercrombie & Fitch colognes or perfumes of any name, which are pumped like oxygen throughout its stores, and out its doors for a least a good 100 yards in every direction. Like I mentioned in a previous post about TAG, this stuff is an instant migraine if I forget and walk on the wrong side of the mall. It is an olfactory assault with a deadly weapon. Please, someone, make it go away.