Efficient, Yes; Effective, Not So Much

Stuck with Blinds
Stuck with Blinds

Today’s Bad Pitch Blog outs a publicist for Blinds Chalet, who has sent 6 pitches to BPB’s author, in spite of being asked not to, since he writes about public relations, marketing, social media, media relations and the various circles with which they overlap. So, why blinds, and why not stop already??

To quote: “And when people take the spray and pray approach to pitching? We actually see some get pissed at US for replying because we’re so off topic. Why would WE bother THEM? Yeah, it’s a fine line between chutzpah and stupidity…

“The pitch proves a point we’ve made all along. Most of the bad pitches are not really bad. The people sending them are just ultimately lazy. Even if Chris is in love with his automatronic spam bot, you’d think he’d be tracking replies.

“If you’re comfortable using e-mail marketing software for public relations efforts, you should be comfortable with being categorized as SPAM, people. And you should not be surprised when off-target media/bloggers/random jerks in your database reply to your emails, and you should always be comfortable with reading replies to email.”

 And taking them off your list already. Thanks for speaking up, Bad Pitch guys.

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