Sometimes Steve has the opportunity to create something really beautiful, and after so many years creating logos for luxury real estate developments, I think it’s kind of a treat for him to do something so diametrically opposite.  In this case, he created a logo for someone we respect and admire, who started her own very niche business.

Amen Pawar-LaRosa is an extraordinary special event planner, and she is now on her own specializing in traditional Indian wedding ceremonies with a contemporary twist — the tagline we developed together is, “Honoring Traditions with Modern Style.”

As she describes it on her website, “Our passion is to plan flawless events that reflect the traditions of the families coming together and the present-day trends that echo the style and taste of the bride and groom.”

What she needed was a logo that utilized the traditional color palette familiar to Indian wedding ceremonies, spoke to the aesthetics of wedding planning, and our expectations of what visual elements are associated with marriage ceremonies. One of the most common and iconic symbols of the joining of two people are flowers. In addition, we needed a very stylized way to present her business name, as well as create a mark that would be both memorable and beautiful.

The stylized rose that is the center focal point of the logo is rendered in shades of honeysuckle, pink, and fuchsia that are eye-catching and achingly, delicately gorgeous. The feedback from women AND men has been that the colors are “just so beautiful.”

Blooming from the center of the flower is Amen’s logo mark, a “marriage” of the first two letters of “Pawar Inc.”  It was important to give her a mark that could stand on its own for various applications when the full logo, business name, and tagline were not necessary.

I think what Steve created perfectly reflects not only what Pawar Inc. is, but reflects Amen’s personality as well. It is simply lovey to watch her bloom, and we wish her the greatest of success.