I had a whole bunch of ideas for a blog post – you have beardvertising to look forward to, people – but abandoned them after #sharknado took over Twitter and garnered the SyFy Channel’s latest cheesefest so much second-screen publicity that it was a featured story everywhere from the Today Show to Variety to the Wall Street Journal.
Too mature to know about the guilty pleasures of SyFy’s made-for-TV schlockfests? Sharknado, which premiered last night, stars D-list (and really, we’re being generous here) celebs Ian Zeiring (Beverly Hills 90210) and Tara Reid (American Pie). A hurricane off the coast of California sucks up man-eating sharks and transports them, via tornado, to Los Angeles. Said sharks proceed to fly out of funnel clouds and eat everyone.
The social media hive-mind created a TwitterStorm during the run, with such beauties as this:
Danny Zucker (@dannyzucker)
Can’t watch #Sharknado because I’m on the set of my new film Tsunamwolf.
(Writer/Exec Producer on ABC’s Modern Family)
Glenn Mazzara (@glennmazzara)
“@Ebradley127: “@brayingdixon: “#SHARKNADO is coming! http://www.syfy.com/movies ” I can only hope the sequel is SQUIDQUAKE.
(Writer, Producer — The Shield, The Walking Dead, Life, Crash)
Commercials giving me a chance to reflect on secondary, even tertiary levels of #Sharknado.
(Writer – The Shield/The Unit/Terriers/The Chicago Code/Last Resort/Lie To Me/Angel/Nash Bridges)
The Dowager Countess (@ladygrantham)
America: The Empire gave you tea, civilisation and the English language – and you responded with #Sharknado.
Other tweeted hashtags/suggested movie titles: Orcalanche, Hurricanine, Tarantulavalanche, Whalecano, Moosnami, Rabbitavalanche, Catsoon.
Actual SyFy Channel movie titles already produced and aired: Sharktopus, Piranhaconda, Dinocroc vs. Supergator, Megapython vs. Gateroid. I don’t make this stuff up. Really.
A confession: I watch these SyFy Channel cheese bombs. One of my favorites (and beloved by my then 9-year-old son) was Frankenfish. Another ultra-bad bonding moment for us was Anonymous Rex, a mash-up of Jurassic Park and every film noir trope EVER. It stars Sam Tramell, who now plays Sam Merlotte on True Blood, and that other Baldwin brother, Daniel. The premise? Dinosaurs faked their extinction and live among us disguised as humans. A velociraptor (Tramell) and a triceratops (Baldwin) are private investigators looking into a murder. Bonus: special appearances by Faye Dunaway (hysterical) and Isaac Hayes (smooooth).
Twitter is still blowing up about #sharknado, but now it’s the media discussions of last night’s frenzy. You just can’t pay – or plan – for publicity like this.
Word is that SyFy Channel intends to re-air Sharknado next Thursday at 7:00 PM EST. I know I’m setting the DVR. Twitter better look at the bandwidth/server situation, pronto.