But unless web design is part of your, you know, day-to-day career, these trends may only now be edging onto your radar. They’ve become talking points with the mainstream media. Or maybe your competitors are already incorporating them into their website redesigns, and you’ve noticed. If you aren’t doing at least three of these five things, your need to get serious about your website. Stat.
When the Business Development Board of Palm Beach County decided to reach out to the CEOs of companies headquartered outside of Florida who own second (or third or fourth) homes in Palm Beach County, to educate them about the myriad advantages of relocating their businesses here, it needed an eye-catching campaign that would speak directly to this sophisticated audience on a peer-to-peer level.
The BDB tapped Alchemy Communications Group to come up with a multi-media campaign that would capitalize on a time when this rarefied group would be an essentially captive audience — during the 12 weeks of the Winter Equestrian Festival in Wellington. Many of the country’s top CEOs are spectators at the high-stakes competition as their own children vie for top honors. More > “Right Here. Right Now. With the Business Development Board of Palm Beach County”
The high-integrity, low-profile law firm of Haile Shaw & Pfaffenberger recently debuted a new website designed by Alchemy Communications Group. The firm challenged us to create something unlike other legal websites, and was especially keen on our idea of making the primary focus of the site the 15 attorneys on staff. Eschewing the typical corporate “headshots” against a neutral backdrop to introduce each attorney, Alchemy worked with Palm Beach Gardens photographer Alan Carlisle to photograph them in the firm’s North Palm Beach office in their own milieu, establishing the human element and warmth of the firm. Alan and Steve also spent time creating characteristic images of the office, allowing us to almost eliminate the use of the typical stock shots.