When you’ve been a mainstay in the area’s salon industry for almost four decades, surprising your clientele is going to take something really…different. One thing Cosmo DiSchino has never feared is taking a risk. Ever since opened his original downtown West Palm Beach location after arriving from Boston’s famed Newbury Street, Cosmo has been the man behind the chair. He is the mastermind, the owner, the motivator, and the mentor at Cosmo & Company.
Here we go again — I caught a headline in the Wall Street Journal that practically gave me whiplash. If you read this blog with any regularity, you’ll know I LOVE to find articles in the WSJ that are waaaayyyy off-topic in relation to the reams of copy written about global stock markets and the paper’s conservative-leaning editorial.
The headline in question? I reproduce it here in the same point-size type as the online article…
Turns out that the market for antiperspirant and deodorant is, in essence, 100% saturated. Oh, these bon mots are just going to keep coming.
What’s a savvy marketer to do? Come up with a new reason for female consumers to switch brands: Re-mediating our unattractive underarms.
Sometimes a project comes along and the client says, “I trust you; be creative as possible; capture our persona.”
These are the projects that allow us to expand the boundaries, show a client in the best light possible, capture the essence of who/what they are, and then take it to a whole new level.
Mikaela and Georgio Fernandez, of LadyLash Studios, are that client. They trusted us implicitly to interpret who and what they are.
<sarcasm>That bastion of all things fashionable, The Wall Street Journal, </sarcasm> reports that 2011 has a hot color all its own: Pantone 18-2120 TCX, or in non-artist-speak, “honeysuckle.” Yep. The Wall Street Journal. Honeysuckle. News.
I so love it when I get the basis of a post from the iconic newspaper read by dudes in suits on the train, and published by Dow Jones & Co. Earlier this year, the venerable business godhead presented me with another great story: how hard it is for bands to come up with great names. My first thought is inevitably, “Do hardcore Journal readers just skip over stuff like this?”
But, back to pink. Yes, because Pantone 18-2120 TCX is pink. Hot-house flower pink. Mad Men pink. This passage reads as if penned for one of the glossy fashion tomes, not the paper where people check the Forex and read about grain futures: “A sherbety shade of pink, with a hint of red and orange zest, honeysuckle is seen by designers as a pick-me-up at a time when many people have had their fill of misfortune.”
Once the team decided on a logo, it was time for Alchemy to photograph all these new packages and create an e-commerce website that clearly conveyed Luka’s brand identity, and offered Katherine’s dozens of products for sale to her regular seasonal clients here in the Palm Beaches who want to stock up back at home, plus new customers who will be finding the site through targeting marketing and social media campaigns.
ACG will be creating a new brand identity, packaging, website, marketing materials and a social media campaign through the rest of the year. We’re excited about her products because they are beautifully textured and in high-glamour colors, yet non-irritating, long-lasting and natural, containing anti-aging ingredients such as Calendula, Chamomile, Green Tea, Vitamin E, Cornflower, Linden, Aloe, and St. Johns Wort , among others. In addition – or perhaps subtraction, if you’re reading the average ingredients in a cream-to-powder or loose mineral foundation – there is no bismuth oxychloride, no animal testing, no parabens, no talc and no artificial dyes or fragrance.
Katherine’s line is now sold in plastic surgeons and dermatologists offices becuase they are perfect for post-operative and post-procedure skin, as well as at Cosmo & Company, where she is the resident makeup artist. Alchemy will be taking Luka and Katherine to a much bigger stage in carefully planned steps.
First work has started and none of us could be more excited.
You have to hand it to blinc inc. This maverick makeup and skincare company is dedicated to innovation, and continues to come out with really great products. It’s the 10th anniversary of their landmark product, blinc mascara — once know as Kiss Me — which was the first mascara to use the technology to create tubes around the eyelashes instead of brushing on traditional mascara. The tubes stay in place, no matter whether you rub your eyes, swim in it, sleep in it. It takes warm water and friction to slide the tubes off your eyelashes.
Since then, blinc has introduced an eyeliner with the same qualities and technology, a conditioning lash primer, a heated eyelash curler, microdermabrasion sticks that are the best thing I’ve used since I heard the word “exfoliation”, and two new products: a 3-in-1 eyebrow product called “Fountain of Youthful Color™ Eyebrow Mousse” invented to give enhancing, water-resistant and moisturizing color to your brows with anti-aging benefits for the underlying skin, replacing the need to use powders, pencils and sealants. The other product is blinc fountain of youthful color™ eye shadow phase one, an eye shadow base invented to keep your shadow on as long as you want, while providing your skin with anti-aging benefits at the same time. Once applied, blinc eye shadow phase one conceals and fills existing fine lines, providing a smooth lid for ease of powder shadow application.
I love this company, I admire their credo, and I think that if you wear makeup, you ought to give the stuff a try. Great packaging (important to us creative types), delivers what it promises, and very , very cool website.
Upfront confession: I come from a family of health nuts, way before it was cool, and my mother is a walking naturopathic encyclopedia of herbal, supplement and homeopathic remedies; five of us hold licenses as massage therapists, and we have a rather expansive exposure to the newest, latest and most interesting and/or repulsive developments in alternative health.
GNC, to the committed “crunchy granola type” as my friends have called me, is like Forever 21 to someone who regularly shops Saks. In yesterday’s New York Times ad column, titled “A Brand Favored by Muscle Men Wants to Appeal to More Women,” I commend GNC for recognizing it was missing a rather substantive audience, instead appealing mostly to those guys at the gym that have all their body hair shaved off and whose massively developed lats and quads wear their clothes out in funny places.
But does the market research really show that women are more apt to take a pretty, delicately flavored pill than a supplement that might do some demonstrative good? Admittedly, I am not their target audience, but as a card-carrying woman, I somewhat resent that my ad brethren think it has to be pink or marketed as anti-aging to get my attention. We are all responsible for our own health, and if pastel vitamins induce an otherwise less-than-healthy woman to commit to better nutrition, we can all live with that outcome.
So, pop a lavender supplement, have an Activia, and be glad the guys on Mad Ave have started paying attention to you.
According to Women’s Wear Daily, Abercrombie & Fitch — or A&F as the language-poor, text-addicted customers call it — is suing none other than Beyonce Knowles, or actually, her alter ego, Sasha Fierce. Seems Ms. Fierce has been offered her own fragrance through her deal with Coty Inc.
Two things I am compelled to point out: There’s no name yet for the fragrance that will be a part of Ms., Knowles commercial kingdom, so the threat to A&Fs own cologne, Fierce, looks pretty, uh, tame. And premature as all get out.
Now, let me unleash my violent hatred for Abercrombie & Fitch colognes or perfumes of any name, which are pumped like oxygen throughout its stores, and out its doors for a least a good 100 yards in every direction. Like I mentioned in a previous post about TAG, this stuff is an instant migraine if I forget and walk on the wrong side of the mall. It is an olfactory assault with a deadly weapon. Please, someone, make it go away.