They’ve done it again; The Wall Street Journal has written about something seemingly so far afield from the Bernanke press conference and stock prices that I am grinning wickedly. Of course, it actually does have a monetary and advertising/marketing tie-in — women over the age of 35 spend a LOT of money on clothes, and can better afford to spend $200+ on a pair of jeans. But this headline was just too non-WSJ for me to pass up: “A Makeover for ‘Mom Jeans.’”
First, an admission — I’m a mom, I’m smack in the target age range for mom jeans, and I love cupcakes. But I’m as likely to buy mom jeans or stop eating cupcakes as I am to start driving a minivan, i.e. never gonna happen. Truly. Never.
Sometimes Steve has the opportunity to create something really beautiful, and after so many years creating logos for luxury real estate developments, I think it’s kind of a treat for him to do something so diametrically opposite. In this case, he created a logo for someone we respect and admire, who started her own very niche business.
Amen Pawar-LaRosa is an extraordinary special event planner, and she is now on her own specializing in traditional Indian wedding ceremonies with a contemporary twist — the tagline we developed together is, “Honoring Traditions with Modern Style.”
Talk about a fun account. The Burger Bros — Peter and Nick Julius to their family and friends — hired Alchemy to take its Fifties-esque logo and create a fully developed Brand Identity for its fresh-food franchise.
We started by getting a feel for the Fifties style of the Burger Bros.’ logo, and everything else seemed to organically grow from there,” says Steve Owens, Alchemy’s Partner/Creative Director. “They’re serious about the old-fashioned freshness and quality of their food, but we felt that a sense of humor was an important part of the whole aesthetic appeal.”
Today, I love the Wall Street Journal. Why? Because of this article: Good News in the Daily Grind. I may rarely agree with the venerable paper’s take on politics and other incendiary topics, but I sure have a fondness for its Life & Style section and bloggers.
But back to coffee.
Coffee is good for many things, says the WSJ; some of them trump the bad things coffee does to me. Since coffee is my mistress, this is like getting a blessing from above to keep on seeing her and behaving exactly as I have. Kinda like Berlusconi without the astronomically high ick factor on every level.
Just wanted to spread the good news to all my overly caffienated friends in journalism and advertising (it being nectar of the gods in any decent agency or publishing house), and let my mother know she can quit scolding.