Category: public RELATIONS


Unplugged: A Fairy Tale

There once was a time when a vacation was the perfect way to take a break from one’s job, unplugging from the work realm and exploring the elusive, magical world of Time Off.

But time waits for no (wo)man, and in our industry especially – public relations and advertising – connectivity, email, and social media have cast a pall over our ability to get away. Instead, we never really unplug; we monitor, respond, react, and work to keep to our 21st-century responsibilities intact and our clients feeling that they’re getting the service for which they pay. We can’t afford for our clients’ branded social media to take a vacation, too – it’s not feasible to send an “out of office” tweet, Facebook post, or blog comment that is guaranteed to reach all followers. At best, we look like we’re ignoring our responsibilities to clients’ communities. At worst, our clients’ professional reputation (as well as our own) may be on the line while we’re catching few rays and ordering Pina Coladas at the pool bar.

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Intellectual Property in the Social Media

So, we had a new addition to Alchemy, and even though it was extremely difficult for such a control freak (yes, me), she wrote some stuff, too….KMO

On April 26th every year, the World Intellectual Property Organization (WIPO) celebrates World Intellectual Property Day to promote discussion of the role of IP in encouraging innovation and creativity. I was just reflecting upon this while advising copyrights to a potential client regarding the promotion of her children’s music and storybooks. Then our office experienced a social media etiquette faux pas during an online marketing campaign for one of our retail destination client’s outdoor concert festival events.

Alchemy’s marketing for the event

Part of our job was designing all of the graphics needs for posters, signage, print and digital ads, and a collection of imagery to use on social media that would capture Facebook viewing attention and brand this “Peace Love & Wellness Music Festival” for our client, while making this artwork available for use by any of the participating retail tenants, businesses, vendors, and the bands. This particular client uses events as its primary source of marketing, outside of a year-round general branding campaign, and we have fun creating visual identities for each event. The Peace Love & Wellness campaign proved very successful with image likes and shares growing viewership to its 3rd Annual event page more than 100% over last year’s page. The ROI was worth the effort.
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The Intersection of Marketing and Art

It’s no bad thing to have a client who is an art patron. And it’s an even better thing when that client, a real estate developer, is a huge supporter of Art in Public Places (#AIPP) and willing to budget for the creation of art as a way to improve the community in which construction takes place.

For another perspective on the scale of this project, this is Tristan painting Alexander Graham Bell’s eye.
For another perspective on the scale of this project, this is Tristan painting Alexander Graham Bell’s eye.

That said, you’d like to have the artwork depict some subtle tie-in to the project, even though Art in Public Places is pretty strict about there being no commercial aspect to the projects it approves. The client, Ram Realty Services, decided that we would conduct a Call to Artists with the prompt that the 7,000 square foot mural would honor Alexander Graham Bell and communication, since the historic structure was once the regional headquarters for Southern Bell, and the converted residential units will be known as Alexander Lofts.

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Ad Creep(y)

First there was bodvertising, then thighvertising, now it’s beardvertising. Talk about taking “ad creep” to new highs…er, lows…oh, forget it.

Thighvertising
This, my friends, is “thighvertising.”

Ad creep is defined in our industry as the spread of media placement into every possible aspect of our daily lives. Thighvertising (according to the U.K.’s Telegraph, or maybe it was the Daily Mail – it was earlier this year) originated in Japan, and is pretty much just what the name implies: advertising on the quadriceps. But not just any quads, mind you – on the taut legs of young, attractive women. Everything I read about this trend – which seemed to hit critical media mass in the last few weeks — noted its potential for the objectification of women. Then, of course, came the opinions that it’s EMPOWERING when women turn the tables and take control of their bodies and their image. As someone of the female persuasion, I’m going to stop right here before I let loose with an opinion of that sentiment, which isn’t really relevant to the topic at hand. However, I will tell you that this is my test for whether something is exploitative (borrowed from another writer, so no claims to originality here): Are guys doing it, too?

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Don’t Harsh My Thongs

What’s with all the thong hate? No, not THOSE thongs. “Thongs” are what we used to call flip-flops down here when I was a kid.

Not our feet, not our beach. Image courtesy of KSL Broadcasting, Salt Lake City UT (ksl.com)
Not our feet, not our beach. Image courtesy of KSL Broadcasting, Salt Lake City UT (ksl.com)

Whatever you call them, I read six articles published in the last week referencing the horror of people wearing flip-flops (Slate,  Huffington Post, MSN, CBS, Fox, and Jezebel), and saw on my way out the door this morning that the Today Show  was, as usual, coming late to the party. At least Jezebel took the contrarian (shocking, I know) position that there is no shame in sporting ugly, exposed feet.

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Late to the Sharknado…

I had a whole bunch of ideas for a blog post – you have beardvertising to look forward to, people – but abandoned them after #sharknado took over Twitter and garnered the SyFy Channel’s latest cheesefest so much second-screen publicity that it was a featured story everywhere from the Today Show to Variety to the Wall Street Journal.

Too mature to know about the guilty pleasures of SyFy’s made-for-TV schlockfests? Sharknado, which premiered last night, stars D-list (and really, we’re being generous here) celebs Ian Zeiring (Beverly Hills 90210) and Tara Reid (American Pie). A hurricane off the coast of California sucks up man-eating sharks and transports them, via tornado, to Los Angeles. Said sharks proceed to fly out of funnel clouds and eat everyone.

Sweet.

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Honoring Traditions with Modern Style: Pawar Inc. uses Alchemy for Logo

The logo and tagline...
The logo and tagline…

Sometimes Steve has the opportunity to create something really beautiful, and after so many years creating logos for luxury real estate developments, I think it’s kind of a treat for him to do something so diametrically opposite.  In this case, he created a logo for someone we respect and admire, who started her own very niche business.

Amen Pawar-LaRosa is an extraordinary special event planner, and she is now on her own specializing in traditional Indian wedding ceremonies with a contemporary twist — the tagline we developed together is, “Honoring Traditions with Modern Style.”

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Redfining Glamour: The LadyLash Studios Website Debuts

The LadyLash.com home page, with slideshow of their work.
The LadyLash.com homepage, with slideshow of their work.

Sometimes a project comes along and the client says, “I trust you; be creative as possible; capture our persona.”

These are the projects that allow us to expand the boundaries, show a client in the best light possible, capture the essence of who/what they are, and then take it to a whole new level.

Mikaela and Georgio Fernandez, of LadyLash Studios, are that client. They trusted us implicitly to interpret who and what they are.

They had no website, and were doing all their online promotion through Facebook and Twitter — in fact, they’re a fascinating case of how best to utilize the tools of social marketing.

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Alchemy’s Transformation of Luka Mineral Cosmetics is Complete!

Luka Mineral Cosmetics' new brand imprint
Luka Mineral Cosmetics’ new brand imprint

Once the team decided on a logo, it was time for Alchemy to photograph all these new packages and create an e-commerce website that clearly conveyed Luka’s brand identity, and offered Katherine’s  dozens of products for sale to her regular seasonal clients here in the Palm Beaches who want to stock up back at home, plus new customers who will be finding the site through targeting marketing and social media campaigns.

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Efficient, Yes; Effective, Not So Much

Stuck with Blinds
Stuck with Blinds

Today’s Bad Pitch Blog outs a publicist for Blinds Chalet, who has sent 6 pitches to BPB’s author, in spite of being asked not to, since he writes about public relations, marketing, social media, media relations and the various circles with which they overlap. So, why blinds, and why not stop already??

To quote: “And when people take the spray and pray approach to pitching? We actually see some get pissed at US for replying because we’re so off topic. Why would WE bother THEM? Yeah, it’s a fine line between chutzpah and stupidity…

“The pitch proves a point we’ve made all along. Most of the bad pitches are not really bad. The people sending them are just ultimately lazy. Even if Chris is in love with his automatronic spam bot, you’d think he’d be tracking replies.

“If you’re comfortable using e-mail marketing software for public relations efforts, you should be comfortable with being categorized as SPAM, people. And you should not be surprised when off-target media/bloggers/random jerks in your database reply to your emails, and you should always be comfortable with reading replies to email.”

 And taking them off your list already. Thanks for speaking up, Bad Pitch guys.