So.
Some relatively interesting figures and facts came out over the last week that are of some interest to people whose livelihood is based on advertising creativity and what’s going in our industry of spastic identifiers – some examples being, “New model, multidisciplinary marketing communications firm; creative and strategic boutique; full-service advertising business; fully integrated marketing agency; and (my personal oh, aren’t-we-hip fav), a disruption company.”
SNAPCHAT. According to the Sunday Financial Times (you’ll need a sub to read the story), views have tripled from May to date and now total 6 billion per day. The takeaway? This messaging app is THE HOTTEST new toy – I mean tool – for marketers. More > “Watch How I Get Facebook Stats, Selena Gomez, and Man Buns into a Post About the Ad Industry…”