Tag: creative direction


SWEDE FEST™PALM BEACH Opens Big!

Any time you work on a brand-new event with a client, there’s always the possibility that — even with a great concept and a clever hook, after everyone’s hard work, late nights, inspired ideas, creativity, sharp copy, media hooks, great pitches, relentless social media outreach, promises from everyone to cover the event, smart media buys, great sponsors, high-profile partners, and every other factor you can imagine — you’ll have a half-full venue. There are so many intangibles you can’t control; then add in that it’s summer, in Florida, during hurricane season, when it usually rains every afternoon from 4:00pm until 7:00pm, it’s hot and humid and hair gets frizzy, people are away on last-minute vacations before school starts and/or work gets back to a more normal schedule, and did we mention it’s summer? And that no one knows what a “swede” is?

Midtown's Belle Forino and Sherri Gedraitis in front of the step-and-repeat using our logo and graphics
Midtown’s Belle Forino and Sherri Gedraitis in front of the step-and-repeat using our logo and graphics

Yet none of that seemed to matter last Friday night when the inaugural SWEDE FEST™PALM BEACH launched to a sold out crowd of over 500 attendees on Mainstreet at Midtown.From the red carpet in front of The Borland Center for Performing Arts through the final credits, this was high-energy entertainment for everyone involved, with “swedes” submitted by amateur filmmakers ages 10 to 60. More > “SWEDE FEST™PALM BEACH Opens Big!”


Downtown Beauty Institution Debuts New Web Presence with Unique Video Productions

The Cosmo & Company Home Page
The Cosmo & Company Home Page

When you’ve been a mainstay in the area’s salon industry for almost four decades, surprising your clientele is going to take something really…different. One thing Cosmo DiSchino has never feared is taking a risk. Ever since opened his original downtown West Palm Beach location after arriving from Boston’s famed Newbury Street, Cosmo has been the man behind the chair. He is the mastermind, the owner, the motivator, and the mentor at Cosmo & Company.

More > “Downtown Beauty Institution Debuts New Web Presence with Unique Video Productions”


Alchemy Takes a Dare With Scholarship Foundation’s Website

The Dare 2 Be Great home page
The Dare2BeGreat.org homepage

How does a scholarship foundation in its very first full fiscal year, having just sent its inaugural group of nine graduating seniors to university to the tune of $75,000 in freshman-year tuition, maximize a web presence so that it serves two audiences and two purposes? When it’s the Dare 2 Be Great Foundation, it reaches out to Alchemy Communications.

Those two purposes: To get students to apply for the scholarships, and to attract the support of members of the Delray Beach community who have the resources to help finance the scholarship program.

The site therefore had to have a “curb appeal” that would appeal to these visually oriented, highly intelligent, media-savvy high school seniors, yet have the necessary polish and language donors look for to convey the long-term goals and commitment of the Dare 2 Be Great founders and principals, a fantastically committed yet diverse group of individuals with one thing in common: a passion for nurturing excellence in students who might otherwise never have the chance to experience the higher education they deserve.

More > “Alchemy Takes a Dare With Scholarship Foundation’s Website”


Right Here. Right Now. With the Business Development Board of Palm Beach County

Just some of the components of the "Right Here. Right Now." multimedia campaign developed for the BDB.
Just some of the components of the “Right Here. Right Now.” multimedia campaign developed for the BDB.

When the Business Development Board of Palm Beach County decided to reach out to the CEOs of companies headquartered outside of Florida who own second (or third or fourth) homes in Palm Beach County, to educate them about the myriad advantages of relocating their businesses here, it needed an eye-catching campaign that would speak directly to this sophisticated audience on a peer-to-peer level.

The BDB tapped Alchemy Communications Group to come up with a multi-media campaign that would capitalize on a time when this rarefied group would be an essentially captive audience — during the 12 weeks of the Winter Equestrian Festival in Wellington. Many of the country’s top CEOs are spectators at the high-stakes competition as their own children vie for top honors. More > “Right Here. Right Now. With the Business Development Board of Palm Beach County”