Tag: public relations


Yeah, So I Heard Blogging is Really Effective When You Post Regularly…

And from whose mouth dropped this pearly bit of wisdom? Mine own.

More than once, in fact —  in every meeting we’ve had recently with a new or potential client, since social media is a component of nearly every proposal we’ve written lately, and a part of every job we’ve landed unless it is 100% straight print.

Oh (I whine in a non-annoying way), I don’t have time to update our blog — I’m ghost-writing four other blogs every week, plus all the writing I have to do like website content, print ads, a ton of collateral, ghosting clients’ Facebook fan pages, Twitter feeds, e-newsletters, blah blah blah socialmediacakes.

Flickr/theTrial
Flickr/theTrial

But I THINK about our blog constantly. Given the choice, I’d be blogging every day because I have an opinion on everything. In theory, this blog is supposed to have some parameters that keep me within the rather elastic bounds of advertising, marketing, and media; selling stuff; how badly brands/people are selling stuff; how cleverly stuff is sold with out anyone realizing they were, in fact, sold something, or they don’t care because it was so well done; egregious marketing ploys; any time the Wall Street Journal writes about something that I find amusingly outside its purview; I think you get the picture. And did you notice I dropped the “royal we” at some point? Because this is my responsibility, like the creative direction and graphic design are Steve’s. The blog just really ties the room together, man.

So, my random attached-to-no-holiday resolution (although I could pin this onto Labor Day…) is to get back to blogging monthly for Alchemy, and start posting our clients’ news as well when we had a hand in it. Because in addition to always having something to say about someone or something, we have a lot of new work and new clients to talk about, and they deserve the attention.


Unplugged: A Fairy Tale

There once was a time when a vacation was the perfect way to take a break from one’s job, unplugging from the work realm and exploring the elusive, magical world of Time Off.

But time waits for no (wo)man, and in our industry especially – public relations and advertising – connectivity, email, and social media have cast a pall over our ability to get away. Instead, we never really unplug; we monitor, respond, react, and work to keep to our 21st-century responsibilities intact and our clients feeling that they’re getting the service for which they pay. We can’t afford for our clients’ branded social media to take a vacation, too – it’s not feasible to send an “out of office” tweet, Facebook post, or blog comment that is guaranteed to reach all followers. At best, we look like we’re ignoring our responsibilities to clients’ communities. At worst, our clients’ professional reputation (as well as our own) may be on the line while we’re catching few rays and ordering Pina Coladas at the pool bar.

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Social Media: A List of Don’ts When Speaking to a Millennial Audience

There is an indisputable fact when it comes to promoting clients on social media: You need to know your audience. More and more often, we’re finding we must tailor our efforts to address “millennials” as a serious and influential target group.

So, do you need to speak to them differently? The answer is both “yes” and “no.”

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Bringing a Cult Film Festval to Your Town

swede fest palm beach 3We have the great luck of a retail shopping destination client with a 500-seat cultural venue. On the not-so-great side, it’s a challenge to attract patrons and shoppers during South Florida’s off season – the incredibly hot and humid summers (with added bonus of hurricane season). Mainstreet at Midtown is known for its year-round outdoor festivals and events like a 16-week Music on the Plaza concert series (held during the drier and cooler months of the peak social season), its Peace Love & Wellness Music Festival, Children’s Festival, Cool Yule Tree Decorating Contest, and others.

So, we needed a summer event, and it REALLY needed to be indoors.

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The Intersection of Marketing and Art

It’s no bad thing to have a client who is an art patron. And it’s an even better thing when that client, a real estate developer, is a huge supporter of Art in Public Places (#AIPP) and willing to budget for the creation of art as a way to improve the community in which construction takes place.

For another perspective on the scale of this project, this is Tristan painting Alexander Graham Bell’s eye.
For another perspective on the scale of this project, this is Tristan painting Alexander Graham Bell’s eye.

That said, you’d like to have the artwork depict some subtle tie-in to the project, even though Art in Public Places is pretty strict about there being no commercial aspect to the projects it approves. The client, Ram Realty Services, decided that we would conduct a Call to Artists with the prompt that the 7,000 square foot mural would honor Alexander Graham Bell and communication, since the historic structure was once the regional headquarters for Southern Bell, and the converted residential units will be known as Alexander Lofts.

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Ad Creep(y)

First there was bodvertising, then thighvertising, now it’s beardvertising. Talk about taking “ad creep” to new highs…er, lows…oh, forget it.

Thighvertising
This, my friends, is “thighvertising.”

Ad creep is defined in our industry as the spread of media placement into every possible aspect of our daily lives. Thighvertising (according to the U.K.’s Telegraph, or maybe it was the Daily Mail – it was earlier this year) originated in Japan, and is pretty much just what the name implies: advertising on the quadriceps. But not just any quads, mind you – on the taut legs of young, attractive women. Everything I read about this trend – which seemed to hit critical media mass in the last few weeks — noted its potential for the objectification of women. Then, of course, came the opinions that it’s EMPOWERING when women turn the tables and take control of their bodies and their image. As someone of the female persuasion, I’m going to stop right here before I let loose with an opinion of that sentiment, which isn’t really relevant to the topic at hand. However, I will tell you that this is my test for whether something is exploitative (borrowed from another writer, so no claims to originality here): Are guys doing it, too?

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Don’t Harsh My Thongs

What’s with all the thong hate? No, not THOSE thongs. “Thongs” are what we used to call flip-flops down here when I was a kid.

Not our feet, not our beach. Image courtesy of KSL Broadcasting, Salt Lake City UT (ksl.com)
Not our feet, not our beach. Image courtesy of KSL Broadcasting, Salt Lake City UT (ksl.com)

Whatever you call them, I read six articles published in the last week referencing the horror of people wearing flip-flops (Slate,  Huffington Post, MSN, CBS, Fox, and Jezebel), and saw on my way out the door this morning that the Today Show  was, as usual, coming late to the party. At least Jezebel took the contrarian (shocking, I know) position that there is no shame in sporting ugly, exposed feet.

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Late to the Sharknado…

I had a whole bunch of ideas for a blog post – you have beardvertising to look forward to, people – but abandoned them after #sharknado took over Twitter and garnered the SyFy Channel’s latest cheesefest so much second-screen publicity that it was a featured story everywhere from the Today Show to Variety to the Wall Street Journal.

Too mature to know about the guilty pleasures of SyFy’s made-for-TV schlockfests? Sharknado, which premiered last night, stars D-list (and really, we’re being generous here) celebs Ian Zeiring (Beverly Hills 90210) and Tara Reid (American Pie). A hurricane off the coast of California sucks up man-eating sharks and transports them, via tornado, to Los Angeles. Said sharks proceed to fly out of funnel clouds and eat everyone.

Sweet.

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SWEDE FEST™PALM BEACH Opens Big!

Any time you work on a brand-new event with a client, there’s always the possibility that — even with a great concept and a clever hook, after everyone’s hard work, late nights, inspired ideas, creativity, sharp copy, media hooks, great pitches, relentless social media outreach, promises from everyone to cover the event, smart media buys, great sponsors, high-profile partners, and every other factor you can imagine — you’ll have a half-full venue. There are so many intangibles you can’t control; then add in that it’s summer, in Florida, during hurricane season, when it usually rains every afternoon from 4:00pm until 7:00pm, it’s hot and humid and hair gets frizzy, people are away on last-minute vacations before school starts and/or work gets back to a more normal schedule, and did we mention it’s summer? And that no one knows what a “swede” is?

Midtown's Belle Forino and Sherri Gedraitis in front of the step-and-repeat using our logo and graphics
Midtown’s Belle Forino and Sherri Gedraitis in front of the step-and-repeat using our logo and graphics

Yet none of that seemed to matter last Friday night when the inaugural SWEDE FEST™PALM BEACH launched to a sold out crowd of over 500 attendees on Mainstreet at Midtown.From the red carpet in front of The Borland Center for Performing Arts through the final credits, this was high-energy entertainment for everyone involved, with “swedes” submitted by amateur filmmakers ages 10 to 60. More > “SWEDE FEST™PALM BEACH Opens Big!”