You have to hand it to blinc inc. This maverick makeup and skincare company is dedicated to innovation, and continues to come out with really great products. It’s the 10th anniversary of their landmark product, blinc mascara — once know as Kiss Me — which was the first mascara to use the technology to create tubes around the eyelashes instead of brushing on traditional mascara. The tubes stay in place, no matter whether you rub your eyes, swim in it, sleep in it. It takes warm water and friction to slide the tubes off your eyelashes.

Since then, blinc has introduced an eyeliner with the same qualities and technology, a conditioning lash primer, a heated eyelash curler, microdermabrasion sticks that are the best thing I’ve used since I heard the word “exfoliation”, and two new products: a 3-in-1 eyebrow product called “Fountain of Youthful Color^™ Eyebrow Mousse” invented to give enhancing, water-resistant and moisturizing color to your brows with anti-aging benefits for the underlying skin, replacing the need to use powders, pencils and sealants. The other product is blinc fountain of youthful color™ eye shadow phase one, an eye shadow base invented to keep your shadow on as long as you want, while providing your skin with anti-aging benefits at the same time. Once applied, blinc eye shadow phase one conceals and fills existing fine lines, providing a smooth lid for ease of powder shadow application.

I love this company, I admire their credo, and I think that if you wear makeup, you ought to give the stuff a try. Great packaging (important to us creative types), delivers what it promises, and very , very cool website.