The agency coordinated and art directed a day-long photo shoot in the doctor’s offices with photographer Barry Kinsella. The new brochure languaging and the original images were then used to re-work Dr. La Ruffa’s website, and the new brand mark will soon be carried across the office’s windows and signage.

Already, the doctor’s current patients are very enthusiastic about the changes, and the practice intends to use the new collateral for direct mail and other uses.